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Incredible Discoveries - Strategic Planning

Strategic Planning

Strategic Planning
  • Financial and Pro Forma Modeling
  • Marketing Plan Development
  • Competitive Analysis
  • ROI Analysis

If "Product is King" in the creation of a successful infomercial, then the process involved in producing a short-form direct response campaign or infomercial is the "Queen" that maximizes the opportunities selling the product to consumers. While numerous production companies can produce direct response television, the strategic planning and unique concepts involved with selling a product on TV require a specialized production process that understands the creative principals unique to the direct response television genre. Incredible Discoveries' production resources have been cultivated to create more than a nice looking television program or spot, but a campaign that gives each product the best chance at success. Our strategic planning processes help to achieve our primary goal... to sell your product.

The objective of strategic planning is to deploy an integrated DRTV strategy geared to GET ATTENTION and GET REACTION from consumers, and GET RESPONSE with measureable results.


  • Build credibility & brand awareness
  • Educate consumers on competitive advantage of product/solution


  • Sell products (Call to Action)
  • Generate leads
  • Drive to web


  • Immediate measureable results
  • Multiple sales platforms
  • Retail attention

Learn More About Strategic Planning...
and Get Discovered!