If "Product is King" in the creation of a successful infomercial, then the Process involved in producing an infomercial is the Queen that maximizes the opportunities selling the product to consumers. While numerous production companies can produce half-hour television shows, the unique concepts involved with selling a product on TV require a specialized production process that understands the creative principals unique to the direct response television genre. Incredible Discoveries' production resources have been cultivated to create more than a nice looking television program but a program that gives each product the best chance at success. Through PRE-PRODUCTION, PRODUCTION, and POST-PRODUCTION the production resources help to achieve our primary goal… to sell your product.