Incredible Discoveries understands that the pre-production process is the most critical aspect of producing a successful infomercial and devotes considerable time and resources long before the cameras roll. The intangible and abstract results of this process are often hard to represent specifically but the value to each project is immense. During the pre-production process our CREATIVE TEAM focuses on the product itself to develop the positioning for the infomercial, the format that best suites the product, and the creative elements that will be required to effectively motivate the consumer. Some examples of the pre-production process are not limited to but include:

• Production Familiarization
• Positioning development
• Creative Brainstorming Sessions
• Outline development
• Talent selection
• Location scouting
• Set creation and development
• Scheduling & Coordination
• Talent & Show Rehearsals