MARRIED WITH CHILDREN
Over 77% of infomercial shoppers are married and 46% have at least one child in the household. Depending on the product, that might mean that we would showcase the product in a studio setting that includes families and children so those viewers can envision the product being used in their homes.
HOMEOWNERS
73% of infomercial shoppers own a home. This is helpful for selling any home appliance or product used in or around the house.
PROFESSIONALS
Infomercial watchers have the power to buy. Of television shoppers, 57% are employed in professional occupations.
SIGNIFICANT INCOME
Nearly half of all infomercial shoppers have an income greater than $56,000. Nearly 20% of shoppers have an income greater than $100,000.
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