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Infomercials are a 125 billion dollar industry.
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In 2002, nearly two thirds of Americans 16 and older will have seen a direct response television ad, translating to 136.2 million viewers.
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One in four American viewers say they have purchased an infomercial product, most often by calling a 1-800 number to order.
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According to research by Leisure Trends group, viewers are more likely to trust infomercials than Congress, used car salesmen or corporate executives.
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Americans are buying from infomercials more and more. Sales have more than doubled in the last five years.
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A successful infomercial product can generate more than 40 million dollars in sales in just three months. Retail sales generally come soon after, and on the average, are 4 to 8 times greater than television sales
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