Incredible Discoveries


	Q: *What happens after the initial media test?* A: Once the infomercial is broadcast ready we will conduct the initial media test through television and print media. The test will allow us to determine what’s called the "Media Efficiency Ratio" - a ratio of gross sales generated to media dollars spent. For example, if we spent $10,000 on a media test, and we sold $20,000 worth of merchandise, we would be doing a MER of 2 to 1. A common test is generally done in ten to fifteen cities and on one or two national cable channels. The cost for an average infomercial test is between $10,000 and $20,000. After the initial media test, we will be able to determine the success of the spot and establish a course of action.
	One of the impressive characteristics of infomercial marketing is that it is completely measurable. Once we have established an acceptable MER ratio (which needs to be an MER ratio of at least 1.8 - 1). At that point we will determine our next step towards roll out media. The roll out media budget depends upon the success of the test ratios, but on average a successful infomercial will spend $80,000-$400,000 per week on roll out media generally through and by third party media partners.