1. Is your product visually demonstratable? |
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Yes, the product can be easily and quickly understood through a visual demonstration.
Yes, the product is a little more complicated to demonstrate, but can be understood with additional explanation.
No, the product cannot be visually demonstrated.
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2. Does your product have mass appeal?
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Yes, anyone and everyone can benefit from this product.
Yes, many people not everyone can benefit from this product.
No, a very select few could only benefit from this product.
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3. What are your retail price points?
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$19.95 and less
between $19.95 and $49.95
between $49.95 and $199.00
$199.00 or higher
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4. Does your product have a sales history?
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Yes, the product has a proven track record of sales (retail, catalog, Internet, direct, TV)
No, the product is new, however there has been success in this category.
No, the product has no sales history.
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5. What is the markup ratio for your product? (Divide the retail price by cost of goods) |
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The product has a 5 times markup or greater.
The product has 3 to 5 times markup
The product has a 3 times markup or less.
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6. Will your product create a significant lifestyle change for the viewer?
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Yes, the product will dramatically improve the quality of the viewer’s life.
Yes, but will also require some effort by the end user to realize results.
No, but its something that will make life easier for the viewer?
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7. Is your product a solution to a real problem?
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Yes, the product solves an existing and on-going problem.
Yes, the product solves a temporary problem that will occur from time to time.
Yes, the product solves a problem that may or may not occur in the future.
No.
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8. Is your product new or in distribution?
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| It’s new, but not yet in distribution.
It’s new, but very limited distribution.
It’s not new, but very limited distribution.
It’s not new, but available nationally or worldwide.
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9. Does your product have related products or add-on that can be sold with the product?
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Yes, a Varity of items that could be sold with the product.
Yes, 1 or 2 additional items that could be sold with the product.
No add-ons or consumables.
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10. Do you have product testimonials or professional/celebrity endorsements for the product?
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Yes, we have access to both
Yes, we have access to some real testimonials but no professional endorsements.
Yes, we have access to a professional endorsement but no real testimonials.
No, the product is to new for either.
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11. Does your product have retail potential?
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Yes, I am currently selling products in retail.
Yes, plan on retail distribution in the future.
No, not interested in products being sold in retail distribution. |
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12. Do you have a company representative / product spokesperson?
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Yes, we have a persuasive product expert with TV experience.
Yes, we have a Charismatic company Rep with no on-camera Experience.
No.
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Company Name:
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First and Last Name:
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Title:
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Phone:
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Email: |
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